Information architecture (IA) is one of those buzzwords you’ve probably heard before. It refers to the organization of the information on your website and how it all fits together. When planning your IA, involve users of your website in the process as soon as you can.

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A living collection of insightful information. Information Architecture is the “WHAT” and Design is the “HOW” “Information Architects are in the understanding business. Understanding is their north start, and organization and clarification are their tools.” “The outcome of a comprehensive IA program is a systematic description of the information content of a given product, service, […]

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