A living collection of insightful information.

Information Architecture is the “WHAT” and Design is the “HOW”

“Information Architects are in the understanding business. Understanding is their north start, and organization and clarification are their tools.”

“The outcome of a comprehensive IA program is a systematic description of the information content of a given product, service, or environment.”

“Medium does not matter, tools do not matter, but the goal does: to transform the chaos of data into the order of information. This is a discipline involved in inventing solutions to new problems as they arrive. And new problems are snowball”




  • Information Architecture for the World Wide Web
  • The Elements of User Experience: User Centered design for the web and beyond (Jesse James Garrett)
  • The UX Book: Process and Guidelines for Ensuring a Quality User Experience
  • Communicating Design: Developing Web Site Documentation for Design and Planning
  • The nature of Information Architecture
  • Pervasive Information Architecture
  • The Box
  • The Experience Design BLUEPRINT: Recipes for Creating Happier Customers and Healthier Organizations